Understanding the challenge
1,486 newly registered parkers. Only 142 actively using the app.
Despite strong user acquisition, Payuca was struggling to turn registrations into active users. Research and user interviews highlighted three key friction points: users had difficulty finding suitable garages, lacked guidance when first entering the app, and were confused by reservation and payment methods.
Turning research into direction
We combined user interviews, existing data, and competitive research to understand how different users approached parking.
Through affinity mapping and user personas, we identified recurring needs, behaviours, and pain points. Four key user types emerged, helping us map their journeys and identify the moments where the existing experience created uncertainty or friction.
User stories then translated these insights into clear design priorities, ensuring each decision was connected to a real user goal.
Simplifying the parking journey
The redesign focused on making the core parking journey easier to understand and complete.
We improved information hierarchy, simplified key user flows, and created a clearer interface that helps users find garages and better understand reservations and payments.
Each design decision was grounded in research insights and user feedback, creating a more intuitive experience from opening the app to finding a parking space.
The solution
The redesigned Payuca experience introduced a cleaner interface, clearer information hierarchy, and more intuitive user flows.
By reducing uncertainty at key moments in the journey, the new experience makes it easier for users to understand the app, find suitable parking, and move through the reservation process with confidence.
The result is a more focused, user-centred product experience designed to support Payuca's core goal: turning registered users into active parkers.
